ITV’s latest game show, Nobody’s Fool, hosted by Danny Dyer alongside Emily Atack, debuted on Saturday night (May 23) — and the reactions have been nothing if not polarising.

The show pits 10 contestants against each other, challenging them to figure out who among them is the weakest player — before voting them off. But success isn’t just about brains; it’s about perception. Contestants complete secret quizzes to build a shared prize pot, deciding whether to reveal the truth or bluff their way through. According to ITV, the series “mixes snap judgements, preconceptions, and misdirection to keep everyone guessing.”

Online Backlash: “Complete Waste of 70 Minutes”

Not everyone was convinced. Social media users were quick to compare the format to BBC’s The Traitors, accusing ITV of imitation.

• “Budget version of The Traitors #NobodysFool,” one viewer tweeted.
• Another wrote: “100% a rip-off of The Traitors.”
• A third added: “[Bleep] poor attempt at copying the HIT show. Presenters are garbage! Won’t be watching another episode — complete waste of 70 mins!”

Criticism also targeted ITV’s choice of host: “ITV making an obvious mistake. Hiring a 2nd rate actor instead of an established presenter. Many people don’t like Danny and will automatically switch off,” one fan said.Danny and Emily host the show (Credit: ITV)

Some Praise Emerges

Despite the backlash, some viewers admitted the show won them over by the end.

• “Well, in the end I enjoyed it. Not as good as The Traitors but it’s ok.”
• “I’m liking #NobodysFool so far, not a bad opening.”
• “Ok this show actually impressed me.”

Ahead of the premiere, Danny Dyer called the show “a blinder of a game show,” adding he and Emily Atack “had a brilliant time” filming. Emily described it as “new and fresh” and said working with Danny again was “a no-brainer. We had such a laugh. Can’t wait for everyone to watch — it’s an absolute must-see.”