Holly Willoughby’s exit from This Morning and the cancellation of Netflix’s Bear Hunt has taken a toll on her company’s finances, with Roxy Media reporting a £100,000 drop in earnings. Accounts filed at Companies House reveal the private firm, through which Holly channels her TV income, plunged from a net worth of £232,858 in 2024 to just £118,613 in 2025. Bills rose from £469,214 to £704,825, marking the lowest bottom line for the company since 2012.

Despite being absent from TV screens for over a year, Holly is poised for a major comeback with her own YouTube channel. Her new venture will feature a magazine-style show similar to This Morning, produced in collaboration with her husband Dan Baldwin’s production company, Hungry Bear, known for hits like Gladiators and Michael McIntyre’s Big Show.

A TV insider told The Sun: “This is a massive game-changer for Holly and the wider industry… Advertisers are increasingly turning away from traditional terrestrial TV, and a show like this is the perfect vehicle. Holly is the ideal figure to front it.”

Holly, 45, left This Morning in 2023 after 14 years amid a serious plot against her. She later hosted the reboot of You Bet! and fronted Bear Hunt for Netflix, which was axed after its debut season. Her absence from traditional television has been keenly felt, making this digital return highly anticipated by fans.

While the financial dip is significant, Holly’s next chapter in online broadcasting promises to shake up the media landscape and prove that the presenter’s star power can transcend traditional TV.